Facebook announces investment in Brazilian media and press organizations

O Facebook announced on Thursday (16) three-year trade agreements being closed with 20 news organizations. The total amount was not disclosed, nor how much each group will earn, but Tilt found that this is the largest and most comprehensive content licensing agreement made by platforms with media outlets in the country.

The announcement is part of the News Innovation Test program, an attempt to offer more options for news links on Facebook. Estadão, Folha de S.Paulo, Abril Group, Bandeirantes Group, O Antagonista, Jovem Pan, Record, RedeTV!, SBT, Sistema Jornal do Commercio de Comunicação and UOL are part of the agreement.

Facebook also announced that it is working with Ajor (Association of Digital Journalism), ANER (National Association of Magazine Editors), ANJ (National Association of Newspapers) and Abraji (Brazilian Association of Investigative Journalism), which will receive US$ 2 .6 million.

The measure can be interpreted as a response to the growing pressure on technology companies such as Facebook (owner of Instagram and WhatsApp) e Google (dono do YouTube), pay to supply your feeds with news published by journalism vehicles.

The discussion of regulation of large technology companies was triggered by an Australian law, passed in February, but it has been taking place in different parts of the world. In the case of journalism, the criticism is that companies like Google and Facebook they hold between 70% and 80% of advertising revenue, while the rest is disputed by all press vehicles.

Without a healthy journalistic ecosystem, there are threats to democracy and the spread of false news, explains Marcelo Rech, president of ANJ. “The practices of large platforms have led to a constant weakening and even disappearance of the professional press.”

When Australia moved forward to approve the law that obliges technology platforms to remunerate media vehicles, Google threatened to leave the country and started displaying banners saying that free search services were at risk and people’s data would be shared with content producers —The ACCC (Australian Competition and Consumer Commission), a kind of local Cade, responded that this was misinformation.

At the time, the company claimed that there was already “a substantial exchange of values ​​in both directions” and the media was getting much more benefit than it generated.

In Brazil, the posture was no different. When media entities pushed for compensation, Google responded by saying it would be “detrimental to combating misinformation by limiting access to a variety of information sources.” And once again he said that news sites already had an “unprecedented readership” that could be monetized through advertisements.

Afterwards, he started to close deals with the big media groups of several countries and talks about investing US$ 1 billion in news for the Highlight (News Showcase, in English) — the media is paid when it appears in this tab of the app Google News.

Facebook, which since 2018 has invested US$600 million to support news around the world, reacted with a blackout of news links in Australia earlier this year, when pressured by the country’s government. But it appears to have revised the issue by taking a global stance that promises to invest up to $1 billion over the next three years to produce and drive content for media companies around the world.

For Sydney Sanches, president of the OAB (Brazilian Bar Association) Copyright Commission, press vehicles and platforms need each other, so it is natural that there is a reorganization of the relationship between the parties.

“Google and Facebook live off the information that others post on the internet and make money from it. So, there has to be some kind of counterpart. song digital, so all this movement is a readjustment to time,” he said.

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