The fact: many people believe that this type of program is “tacky” and that it attracts a less qualified audience (or viewers from the poorer classes).
Well, a recent internal Record study shows that it’s the complete opposite of that. The column had access to it.
First, the age group: “A Fazenda” simply “rejuvenates” the broadcaster’s audience.
While Record’s grid as a whole has only 46% of the audience aged up to 49, the reality of confinement has 64% of the public in this age group.
Likewise, “A Fazenda” has 79% of audience up to 59 years old, while the average program has 63%.
The other part of the study is that of social class:
In reality, at least 24% of the public are people from AB classes, while Record as a whole only has 17% of these classes.
Expanding the spectrum, 82% of its viewers are from the ABC classes, against 77% from Record, on average.
Finally, “A Fazenda” has 57% of the C class audience, but the rest of the programming attracts a little more from this less favored class: 60%.